Privacy Policy for www.e2bp.com

Effective Date: January 1, 2025

1. Introduction

Welcome to www.e2bp.com (the "Website"). Senior Minds Advisory, LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website and interact with our services, including when you inquire about the E2BP Benefit Program (the "Program").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

a. Personally Identifiable Information (PII)

You may provide us with certain personally identifiable information when you use our Website, such as when you:

• Request information about the E2BP Benefit Program.
• Schedule a call or consultation with Program executives.
• Contact us via email or phone using the provided contact details.
• Fill out forms on our Website.

The types of PII collected may include your name, email address, phone number, company name, job title, and any other information you voluntarily provide to us to allow us to provide your company with an analysis.

b. Derivative Data (Automatically Collected Information)

When you access the Website, our servers may automatically collect information, such as:

• Your IP address.
• Your browser type and version.
• Your operating system.
• Your access times and dates.
• The pages you have viewed directly before and after accessing the Website.
• Information collected through cookies and similar tracking technologies (see "Cookies and Tracking Technologies" section below).

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

• Respond to your inquiries and provide you with information about the E2BP Benefit Program.
• Schedule calls and gather basic information to provide interested companies with an analysis.
• Operate and maintain the Website.
• Improve the Website and our service offerings.
• Send you emails or other communications regarding our services, with your consent where required.
• Monitor and analyze usage and trends to improve your experience with the Website.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Comply with legal and regulatory requirements.
• Fulfill any other purpose for which you provide it or with your consent.

The E2BP Benefit Program is designed to save employers money and increase employee paychecks by utilizing IRS Section 125 Cafeteria Plans and FICA tax savings. Information collected from interested companies via the website is primarily to facilitate their exploration and potential implementation of this program.

4. How We Share Your Information

We do not sell your Personally Identifiable Information. We may share information we have collected about you in certain situations:

• With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., website hosting, data analysis, email delivery, customer service).
• For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Website or the public, or (iv) protect against legal liability.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With Your Consent: We may disclose your personally identifiable information for any other purpose with your consent.

5. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Website.

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

8. Your Choices and Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you.
• The right to request that we correct any inaccurate personal information.
• The right to request that we delete your personal information.
• The right to opt-out of certain uses of your personal information (e.g., marketing communications).

You can opt-out of receiving marketing emails from us by following the unsubscribe link provided in those emails. To exercise other rights, please contact us using the contact information provided below.

9. Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we will take steps to remove that information from our servers.

10. Third-Party Links

The Website may contain links to other websites. We are not responsible for the privacy practices or the content of such other websites. We encourage you to read the privacy statements of any other website that collects personally identifiable information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: